Launched in 1977, the Bulgari watch designed by Gerald Genta became a sensation. Known as “Bulgari Bulgari” for the double naming on the bezel, the watch became the foundation of Bulgari’s aspirations in watchmaking and growth to become one of the biggest names in jewelry worldwide.

The model was inspired by the limited run digital quartz Bulgari Roma which had a similar look and was offered to 100 top customers in 1975.